How to Manage Trendyol Ads? Sponsored Products Optimization Guide
Increase your store visibility using the Trendyol Ads panel. Complete guide for Sponsored Products, bidding strategy, keyword harvesting, and ROAS optimization.
Trendyol, Turkey's largest e-commerce marketplace, has over 36 million active buyers as of 2024. Being visible in such a large marketplace is difficult without advertising. But a poorly structured Trendyol ad account will drain your budget quickly.
This guide is a comprehensive resource for properly understanding and optimizing the Trendyol Ads system.
Introduction to Trendyol Ads: Ad Types
Trendyol offers three core ad formats:
1. Sponsored Products
Product ads that stand out with a "Sponsored" label in search results and product listings. The most common and most effective format.
How it works: When a user searches, your products that match the keywords you've bid on are displayed in top positions.
2. Sponsored Brands
A banner showing brand logo + multiple products at the top of search results. Creates higher brand awareness.
Prerequisite: Trendyol brand account required (not available for individual sellers).
3. Display Ads
Banner ads appearing on the Trendyol homepage, category pages, and product detail pages.
Best use: Campaign periods (discount seasons) and new product launches.
Sponsored Products: Step-by-Step Setup
Step 1: Creating a Campaign
Trendyol Seller Panel → Ads → New Campaign
Recommended campaign structure:
Campaign 1: Best-Selling Products (high budget, aggressive bid)
Campaign 2: New Products (low budget, discovery mode)
Campaign 3: Seasonal Products (periodically active)
Step 2: Choosing a Targeting Method
Automatic Targeting:
- Trendyol's algorithm automatically selects keywords based on product title and category
- Good starting point for beginners
- Low control but valuable for discovery
Manual Targeting:
- You select keywords and set bids
- More control, more optimization opportunity
- Recommended for experienced sellers
If you just opened a new store: Start with automatic targeting for 2-3 weeks. During this time, learn which searches the system is showing you in, then build a manual campaign based on this data.
Step 3: Keyword Strategy
Keywords in Trendyol work with three match types:
| Match Type | How It Works | When to Use |
|---|---|---|
| Exact Match | Only exact keyword | For high-converting keywords |
| Broad Match | Similar searches included | For discovery and expansion |
| Negative Keywords | Don't show for these searches | To filter irrelevant traffic |
Keyword harvesting:
- Run automatic campaign for 2-3 weeks
- Download keywords with good conversions from the "Search Term Report"
- Add these keywords to manual campaign as exact match
- Add poor-performing keywords to negative list
Bid Strategy: How Should You Bid?
Initial Bid Calculation
For a reasonable starting bid:
Maximum Cost Per Click = (Product Price × Conversion Rate × Margin)
Example:
- Product price: $25
- Average conversion rate: 2%
- Net margin: 30%
Maximum CPC = 25 × 0.02 × 0.30 = $0.15
This calculation gives the maximum bid at which the ad won't hurt product profitability.
Bid Optimization
Bid high: For high conversion rate, high margin products Bid low: For discovery keywords, products at risk of negative ROI
Pay attention to the "daily budget" setting in Trendyol. When budget is exhausted, ads stop — increase your budget during important sales periods (payday, campaign starts).
Integration of Trendyol Organic Rankings with Advertising
Organic rankings on Trendyol are influenced by:
- Sales volume
- Customer reviews and ratings
- Inventory consistency
- Price competitiveness
- Shipping speed
Important connection: Sponsored ads also positively affect organic rankings. Ad clicks → increased sales → organic ranking rise → less ad need.
To start this cycle, it makes sense to allocate an aggressive ad budget during the initial period for new products.
Product Page Optimization: Before Advertising
Your product page needs to be optimized before spending ad budget. A poor product page wastes good ads.
Checklist:
- Product title: Category + Brand + Key feature + Keyword
- Main photo: White background, product clearly visible, 1000×1000+
- Additional photos: At least 5, different angles + usage visual
- Price: Competitive against category competitors
- Review count: Target at least 10 reviews (consider promotional sales to start)
- Shipping time: Fast shipping label (1-2 business days) increases conversions
Trendyol Ad Reports and KPIs
Regularly track these metrics in the Trendyol Ads panel:
| Metric | Definition | Target Range |
|---|---|---|
| ACOS (Ad Cost/Sales) | Ad spend / Ad-attributed sales | 10-25% |
| ROAS | Ad-attributed revenue / Ad spend | 4x-10x |
| CTR | Click-Through Rate | 0.5-2% |
| CVR | Conversion Rate (click → sale) | 1-4% |
ACOS vs ROAS: These are inverse metrics. 20% ACOS = 5x ROAS.
ACOS targets vary by product category. For fast-moving consumer goods (stationery, cleaning), 30% ACOS is acceptable because repeat purchases are high. For low-repeat-purchase products like white goods, target below 15%.
Seasonal Campaign Strategy
Certain periods on Trendyol see much higher traffic and competition:
| Period | Increase | Recommended Strategy |
|---|---|---|
| 11.11 (November) | High | Increase budget 1 week before, highlight best sellers |
| New Year's (December) | High | Gift category-focused campaign |
| Valentine's Day | Medium | Emotional product categories |
| Mother's Day | Medium | Family and gift categories |
| Back to School | Medium | Stationery and youth products |
Competition for bids increases during campaign periods — plan to increase your budget by at least 30-50%.
Common Mistakes
Mistake 1: Advertising all products Advertising low-margin, low-conversion products is a waste of money. First select your highest-margin and best-selling products.
Mistake 2: Not using negative keywords If people searching "adult [product name]" are clicking in the children's category, those clicks are wasted money.
Mistake 3: Advertising with a low review score Products with ratings below 4.0 struggle to convert traffic from ads. Fix the reviews first.
Mistake 4: Opening a campaign and forgetting it Weekly performance checks are essential. Budget exhaustion, bid changes, and seasonal opportunities require constant attention.
Summary: 5 Steps to Success on Trendyol
- Optimize the product page — Page must be ready before advertising starts
- Start with automatic campaign — Collect data for 2-3 weeks
- Move harvested keywords to manual campaign — Exact match, high bid
- Track ACOS, cut marginal products — Every product must work profitably
- Plan budget by season — Be ready for campaign periods
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